CRM Marketing Manager

Marketing Manager - CRM

Location: Raleigh- Hybrid

About Us:

Victra is Verizon’s largest premium retailer in the United States. We thrive on collaboration, innovation, and performance. Our mission is to "Connect technology to life in a trustworthy, fun, and profitable way". We work closely with Verizon and our brand partners to deliver exceptional product offerings, promotions, and campaigns that drive in-store traffic and revenue.

About the Role:

We are seeking a Marketing Manager-CRM who will create strategies and execute campaigns around engaging our customer base to drive repeat sales and loyalty. A successful candidate will be data-driven, have experience with CDP platforms, email marketing, SMS marketing, loyalty strategy, and is excited about acting as the voice of the customer and connect our data to drive a scalable, personalized experience thereby increasing loyalty, retention, and LTV.

Hybrid- In office (Raleigh) Mon-Wed, Optional work from home Thu-Fri

Key Responsibilities:

·      Understand our customer segmentation and customer journey; using data and creativity, explore and test new segments; understand where customers come from, their motivations, their previous shopping patterns, and how we can continue to engage and delight them

·      Develop retention strategies that enable 1:1 marketing personalization for each customer

·      Plan CRM campaigns that will increase repeat purchases, including email, SMS, direct mail, content, and other paid media channels

·      Strategically utilize sales and promotional strategies to drive results without detracting from the brand

·      Help manage promotional calendars with Merchandising and Promotions team to effectively engage our existing customers

·      Review the competitive landscape and implement best practices for CRM marketing, including but not limited to demographic data, technographic data, behavioral data, and routine validation

·      Perform quality assurance and troubleshoot code rendering across multiple desktop and mobile devices

·      Collaborate cross-functionally to deliver best in class messaging that delivers strong performance and retention

·      Analyze e-mail data and digital metrics, derive insights, and determine action plans to improve performance

·      Work with the Senior Marketing Analyst to predict consumer behavior around marketing initiatives

·      Partner with Director of Customer Experience to understand customer reviews and work to integrate into customer segmentation

·      Work closely with the call center to create sustainable CRM programs that will help validate and enrich our understanding of customers

·      Leverage website activity to build upon current segmentation and work with marketing partners to ensure they can utilize web behavior intelligently for retention and growth

·      Previous experience in managing junior team members

What We’re Looking For:

·      Professional CRM Marketing experience 5-7 years working within an advanced retailer, e-commerce company, or a multi-unit environment

·      Experience supporting personalized campaigns (1 to 1) to customers

·      Experience driving multichannel activation (email, push notification, app offers, etc.)

·      Digital experience with CRM, using Email and Loyalty Rewards Program to drive customer behavior

·      Knowledge of converting design files into HTML templates

·      Experience in working with ESP to build and test email creative and HTML

·      Proven ability to manage multiple projects simultaneously while balancing competing and changing priorities

·      Experience with HubSpot, WordPress, Qualtrics, Adobe Test and Target, Twilio, Oracle Eloqua, and Salesforce - (HubSpot preferred)

·      Strong understanding of the web development lifecycle and customer lifecycle

·      SEO knowledge and experience preferred

·      Experience in developing content preferred

·      Proven experience building segments, testing, and optimizing to drive foot traffic into stores

·      Support creation and documentation of procedural and strategic processes, calendars, and reporting

·      Serve as the primary business lead with IT and ESP vendor to ensure that our database and systems support business objectives

·      Manage risks - anticipate bottlenecks, manage project prioritization, and balance the business needs versus technical considerations to deliver business results.

·      Demonstrates strong digital vision and customer-centric focus to communications

·      Experience with Google Analytics and Google Tag Manager

·      Ability to self-motivate, work independently, and as part of a team

·      Willingness to learn new technologies and platforms

·      Bachelors’ degree required

·      Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)

Why Join Us?

·      Paid training and career development opportunities.

·      Comprehensive health, dental, and vision insurance.

·      401k retirement plan.

·      Tuition reimbursement.

·      Employee discounts on Verizon services.

·      Career pathing opportunities.

 EQUAL OPPORTUNITY EMPLOYER

We're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.